Al-Anbat
Being a trendsetter market, GROHE is committed to respond to the Lebanese innovative needs Live product demonstrations in mobile showrooms and free training for the trade The Truck Tour made significant stopovers across all corners of Lebanon
“The new design of our trucks offers even more space and functionality allowing a more extensive product presentation. The annual GROHE Innovation Tour is tailored to support the needs of professionals being installers or tradespeople,” said Lina Varytimidou, Director of PR and Communication at GROHE East Med, Middle East and Africa.
Lebanon is the 2nd stop of GROHE current Middle Eastern tour which showcases innovative and award-winning product highlights, as well as fully functioning models, all live in the trucks. The GROHE mobile showroom hosted interactive training sessions with GROHE experts, to find out about different product features and benefits and to get hands-on practical installation tips.
“Lebanon has always been a trendsetter for architectural expression and identity when it comes to design and innovation, that’s why GROHE is keen to bringing its most innovative products to cater to our tradespeople, suppliers and consumers alike,” added Varytimidou.
The design of the new trucks allows a more extensive product presentation: from bathroom and kitchen faucets, to the GROHE Sense and Sense Guard – the revolutionary and diligent water security system that detects water leaks and shuts off water automatically in case of a water damage. To further improve the Innovation Tour experience, the equipment of the new mobile showroom offered even more space and functionality so all visitors get to know the products and try them out. On hand, the mobile showroom was equipped with water and electricity facilities making it possible to demonstrate how GROHE products function. The GROHE team presented its selected products, including a complete bathroom solution represented by the Cermics Line, the SmartControl Euphoria Shower System, Sensia Arena shower-toilet and Rapido SmartBox along with kitchen collections represented by GROHE Blue and Red systems, Essence & Concetto professional range and Essence faucets.