China to establish negative list on entertainment to avoid distorted values

China will establish a negative list to prevent celebrity-related content from promoting distorted values, according to the country's top internet regulator.

In a statement on Wednesday, the Cyberspace Administration of China (CAC) said that internet regulators will strengthen support for positive online content about celebrities, adding that the banned celebrity-related content will include abnormal aesthetics, vulgar scandals, and content that induces fans to blindly idolize celebrities or that hypes the comeback of entertainers who have illegal and unethical records.

"Platforms should put celebrity-related accounts under hierarchical management, and monitor and establish warning mechanisms for accounts with a certain amount of followers. Accounts that publish biased or confusing information that provokes confrontations and manipulates public opinions should be punished accordingly," the statement added.