Google Tests Search Result Changes to Avoid EU Fine

Alanbatnews -

Alphabet's Google is preparing to test changes to its search results in Europe, a source familiar with the matter said, as the tech giant seeks to avoid a potential fine from the European Union for allegedly favoring its own services in searches for hotels, flights, and restaurants.

The proposed changes aim to give rivals greater visibility within Google's search results. The company has submitted various proposals to appease both competitors and EU regulators since being accused in March of violating the Digital Markets Act.

These adjustments, which have not been previously disclosed, will showcase results from both Google's services and specialized search engines. The highest-ranked specialized search engines will be displayed automatically, the source indicated.

Hotels, airlines, restaurants, and transportation services utilizing real-time data feeds will be featured either above or below the list of specialized search engines.

The modifications are expected to be implemented across Europe shortly, initially focusing on accommodation searches, with flights and other services to be added later, the source stated, without providing further specifics.

The move comes after competitors voiced concerns that Google's initial proposals were insufficient to address the EU's regulatory concerns, according to a Reuters report.

The European Commission, which is responsible for enforcing competition laws within the EU, could be appeased by these changes.

Non-compliance with the Digital Markets Act could result in penalties of up to 10% of a company's global annual revenue.

Since 2017, Google has faced fines totaling 9.71 billion euros ($11.5 billion) for various antitrust violations in Europe.

This case places Google at odds with vertical (specialized) search services linked to sectors, such as hotels, airlines and restaurants.