Ayla Sponsors the “Dead2Red” Cycling and Running Race

Ayla Oasis Development Company has announced its sponsorship of the "Dead2Red” 200km Cycling and Running Races, taking place from the Dead Sea to the Red Sea at Ayla Oasis in Aqaba on October 22nd and 23rd, 2026. Organised by Generations For Peace, the sponsorship reflects Ayla’s continued commitment to supporting sports and community initiatives while reinforcing Aqaba’s position as an attractive destination for sporting and tourism events.

Under the collaboration, this year’s race will carry the name "Ayla Dead2Red,” with Ayla hosting part of the event. A designated route within Ayla will lead participants to the race’s finish line, offering them a distinctive sporting experience within one of Aqaba’s leading tourism and leisure destinations.

The "Ayla Dead2Red” Race brings together cycling and running, offering an experience that extends beyond athletic competition to promote active lifestyles, teamwork, and community participation as participants make their way towards the coastal city of Aqaba.

Ayla’s sponsorship builds on its longstanding commitment to supporting sports in their various forms and hosting events that promote active, healthy lifestyles. It also reflects Ayla’s role in supporting Aqaba’s tourism sector and attracting participants and visitors through experiences that bring together sport, leisure, and nature.

Commenting on the sponsorship, Sahl Dudin, Managing Director of Ayla Oasis Development Company, said:

"At Ayla, we view sport as an integral part of the lifestyle we seek to foster and as an effective platform for strengthening community engagement and promoting Aqaba as an integrated destination. Our sponsorship of the ‘Ayla Dead2Red’ Race reflects this approach, bringing together challenge, teamwork, and a distinctive sporting experience. We are delighted that Ayla is part of the race’s final stage and to welcome participants to our destination.

We remain committed to supporting meaningful initiatives and events that enrich Aqaba’s calendar and diversify the experiences available to its visitors. Sporting events have significant potential to attract diverse audiences and further strengthen the city’s position on the sports tourism map.”