"Jusur International" and Italy's "ARC'S Design" Sign Exclusive Partnership to Transfer Strategic Design Expertise to Arab Markets

Jusur International, a leading consultancy and business development company based in Italy, has announced the signing of an exclusive partnership with the globally renowned Italian agency ARC'S Design, a pioneer in innovation, brand development, and strategic packaging design.

The strategic partnership aims to transfer the secrets of Italian excellence to Arab markets, reshape the visual and marketing identity of products and companies in the region, and open new horizons for Arab and Jordanian institutions seeking to penetrate global markets and transition from local to regional and international operations.

The CEO of Jusur International, Mr. Safran Khaled, affirmed that the global dominance of Italian brands is not solely due to manufacturing quality, but also to "strategic design" and the art of storytelling—which transform an ordinary product into a global icon that creates an emotional connection with the consumer. He expressed the company's commitment to transferring and localizing this expertise in the Arab world through this partnership.

It is worth noting that ARC'S Design has contributed to the global success of major brands such as Lavazza in the coffee sector, and Tic Tac and Nutella in the food and confectionery industries. The agency relies on a specialized team supported by over 250 analysts worldwide to monitor consumer behavior and market trends.

The services to be provided through the partnership to government entities and private companies in the region include: integrated brand identity and packaging development, product innovation and manufacturing development, communication strategies and advertising campaigns, as well as facilitating penetration into European and global markets by developing a clear communication roadmap to reach major buyers, supply chains, and retailers in Europe.

Jusur International reiterated its commitment to placing these longstanding Italian expertise at the service of the Arab business and finance sector, noting that success in today’s global markets requires not only an excellent product but also a distinctive identity, intelligent packaging, and an inspiring story—objectives the new partnership seeks to achieve with excellence.