Successful Jordanian participation in the 2022 Private Label Trade Show in Chicago

11 Jordanian SMEs exhibited at the PLMA Trade Show for the first time, in Chicago from November 13-15th, 2022. The participation was organized by the American Chamber of Commerce in Jordan and supported by USAID Business Growth Activity and the Ministry of Investment.

 The Jordan pavilion attracted potential buyers and business partners from the United States and globally that were interested in sourcing from the Kingdom to benefit from Jordan’s quality products, price competitiveness, and extensive free trade agreements with many countries.

 Obada Kayyali one of the participants representing Chains Trading Company, a food processing manufacturer, said that this year’s show was critical as it comes after a 2-year break following the COVID-19 pandemic. Buyerswere eager to identify new sourcing alternatives and innovative concepts to meet changes in consumer behaviours and market trends. Mr. Kayyali added that USAID Business Growth Activity’s support was crucial in producing a prominent pavilion that stood out and portrayed a professional image of what the Jordanian industry has to offer.

First time exhibitor, Mr. Zeyad Abu Sal, from Layan for Chemicals Establishment, said that participation as part of a national effort organized by AmCham-Jordan meant that participants benefitted form an array of support services provided before and during the exhibition, including capacity building and matchmaking efforts. This support enabled us to better position our company to capture real business priorities.

 The Jordan Pavilion presented food products such as Arabic sweets, Medjool dates, herbs and spices and canned foods by Adnan Khudari & Sons, AlDurra, Anabtawi Sweets, Chains Trading Company, Golden Bird, Nafeeseh Sweets and Palmera Dates. Next to consumer goods such as cleaning and detergents by Giant Industrial Group and Layan for Chemicals. In addition to disposables and food service products by Al Hadaf (RZ) and Jordan Tin Plate.

AmCham- Jordan Chairman, Mr. Samer Judeh, said that Jordan’s participation is part of a strategic approach under the National Tijara Coalition to give greater visibility to the Jordan brand and advance opportunities for Jordanian manufacturers. Adding that businesses working together with the support of the Government and the assistance of USAID Business Growth Activity will help Jordan diversify and grow trade with the United States.  These efforts are planned to continue in 2023 where AmCham-Jordan will be organizing the Jordan Pavilion in three major shows in the U.S.

 Ms. Wafa Aranki, Chief of Party at USAID Business Growth Activity stated that as part of our goal to support Jordanian companies and ensure their successful participation at the trade show, USAID Business Growth Activity in cooperation with AmCham provided various services including workshops and marketing activities to enhance companies’ visibility. In-addition to that, B2B meetings were organized to link Jordanian companies with potential buyers in international markets.