LG OLED OBJET COLLECTION BRINGS HOME iF GOLD AWARD FOR DESIGN EXCELLENCE
Accolades for LG OLED Objet Collection
Along with Appliances That
Elevate Consumer Lifestyles From Product to
Service Design
A
jury panel of 132 high profile design experts from over 20 countries awarded LG
with 20 recognitions, among them the iF Gold Award for the LG OLED Objet
Collection (model 65Art90). Among the awarded LG products, 16 were for Product
Design while 3 were for User Interface (UI). This year, out
of approximately 11,000 entries received, 73 applicants received iF Gold
Awards.
The award comprehensively evaluates products based on
its criteria, which include differentiation and impact, in 9 disciplines and categories
– Product, Packaging, Communication, Interior Architecture, Professional
Concept, Service Design, Architecture, User Experience (UX) and User Interface
(UI).
LG OLED Objet Collection, one of the Lifestyle TV
lineup, secured the highest iF Gold Award for outstanding easel-like design that
blends seamlessly into any room with its minimalist style and subtle use of
neutral colors, bringing immediate sophistication and visual harmony to any
indoor space. Users can lower the cover to reveal the full extent of the screen
for the maximum viewing experience or partially cover the display to only see a
curated selection of lifestyle functions.
In product categories, the LG PuriCare AeroTower air
purifier was recognized for its sleek, stylish form factor offering a modern
aesthetic that matches well with any type of décor and the LG DualUp Monitor
Ergo was recognized for its design to deliver a superior display experience
with greater ergonomic comfort. In addition, LG OLED evo Gallery Edition (77G2),
LG OLED evo (65C2) and LG XBOOM 360 were also recognized in the product
design category for category-leading aesthetics, functionality and
technological innovation.
In UX categories, both LG OLED Objet Collection and LG
StanbyME (model 27Art10) were recognized for convenience and viewing comfort
for delivering more usability. An intuitive touch screen allows StanbyME to be operated
with ease. The user interface designed specifically for this product is unlike
any TV UI and is tailored to the viewer’s personal viewing habit.
Since 1953, designers and manufacturers have
endeavored to win the renowned iF label for design. Conferred by the iF
International Forum Design GmbH based in Hanover, the iF Design Award is
recognized as one of the top three design awards in the world, alongside the
Red Dot Design Award and IDEA (International Design Excellence Award). Winning
an iF Design Award is confirmation of quality for outstanding design and
exceptional customer service and, for consumers and users, an iF Design Award
is guarantee that the product displaying the mark is the best in its class.
"We are very honored to be recognized at the iF Design
Award after being recognized at the Red Dot Design Award for design
excellence,” said Lee Chul-bae, senior vice president and executive head of LG
Electronics’ Life Innovation Design Center. "LG Electronics has always strived
to offer the best user experiences and the highest aesthetic value, which is
why it is very meaningful to have our efforts recognized by one of the top
design award.”
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About LG Electronics, Inc.
LG
Electronics is a global innovator in technology and consumer electronics with a
presence in almost every country and an international workforce of more than
75,000. LG’s four companies – Home Appliance & Air Solution, Home
Entertainment, Vehicle component Solutions and Business Solutions – combined
for global sales of over USD 63 billion in 2021. LG is a leading manufacturer
of consumer and commercial products ranging from TVs, home appliances, air
solutions, monitors, service robots, automotive components and its premium LG
SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit
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LG Electronics, Inc. LG
Electronics, Inc.
Léa Lee Jenny
Shin
+82 2 3777 3981 +82
2 3777 3692
lea.lee@lge.com jungin.shin@lge.com
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