Kasih Food Production Co., the leading food production company in Jordan and the region, has recently announced the launch of its latest food innovation, Mezete, in all major commercial stores and hypermarkets across the Hashemite Kingdom of Jordan.
The launch of this product in the Jordanian market comes as part of a journey of many years, including innovation and preparation by Kasih Food Production Co.’s team, to provide a first-of-its-kind product in the region, with high quality natural food solutions to suit the nutritional needs of consumers and fit the nature of their daily lives, consumed at any given time and place.
Mezete is a food innovation breakthrough that offers consumers ready-to-eat high quality, delicious and nutritious line of products and convenient food solutions. The breakthrough lies in its packaging technology that gives its completely natural ingredients a shelf life of 18 months. Mezete’s line of products includes a variety of East Mediterranean signature dishes including hummus with various toppings, fava beans, qalayet and mulukhiyah.
Commenting on the launch, Mr. Khaled Kasih, CEO of Kasih Food Production Co., stated, “We are very proud to introduce our new innovation Mezete in all stores across the Kingdom. This is a very important step in Kasih’s continuous development journey of providing high quality food products that suit the needs and expectations of consumers in the Kingdom and across the region. We strive to anticipate consumers’ evolving needs and offer them the solutions they deserve, without compromise.”
Kasih further added, “We look forward to launching more varieties in the Jordanian market. We are confident that Mezete will please the taste buds of our valued consumers due to the products’ unique nutritional benefits. The Jordanian market will be the first launch station for the new product, paralleled by expanding in most regional markets by the end of the year.”
Kasih Food Production Co. has developed this innovative brand following a 20-year long journey and based on more than 90 years of experience in the food industry. The development stage included partnerships with leading international companies in this field, the efforts of a team of 425 experts and technicians in food industry, major investments in technology, research and development and the processing of a 15,000 square meter factory equipped with state-of-the-art technology.
