JAGUAR LAND ROVER LIGHTS UP THE ROAD AHEAD FOR SELF-DRIVING VEHICLES OF THE FUTURE
Coventry, UK, 24 January 2019 – Jaguar Land Rover has developed a system that projects the direction of travel onto the road ahead of self-driving vehicles, to tell other road users what it is going to do next.
The intelligent technology beams a series of projections onto the road to show the future intentions of the vehicle - for example stopping and turning left or right - as part of research into how people can develop their trust in autonomous technology. In the future the projections could even be used to share obstacle detection and journey updates with pedestrians.
These projections, tested on autonomous pods developed by Aurrigo, feature a series of lines or bars with adjustable spacing. The gaps shorten as the pod is preparing to brake before fully compressing at a stop. As the pod moves off and accelerates, the spacing between the lines extends. Upon approaching a turn, the bars fan out left or right to indicate the direction of travel.
Trials were set up by a team of advanced engineers, working in Jaguar Land Rover’s Future Mobility division, supported by cognitive psychologists, after studies showed 41 percent of drivers and pedestrians are worried about sharing the road with autonomous vehicles*.
The innovative system was tested on a fabricated street scene at a Coventry facility with engineers recording trust levels reported by pedestrians both with and without projections.
The trust trial programme - which also included fitting of ‘virtual eyes’ to the intelligent pods in 2018 to see if making eye contact improved trust in the technology** - was conducted as part of Jaguar Land Rover’s government-supported UK Autodrive project.
Pete Bennett, Future Mobility Research Manager at Jaguar Land Rover, said: “The trials are about understanding how much information a self-driving vehicle should share with a pedestrian to gain their trust. Just like any new technology, humans have to learn to trust it, and when it comes to autonomous vehicles, pedestrians must have confidence they can cross the road safely. This pioneering research is forming the basis of ongoing development into how self-driving cars will interact with people in the future.”
Safety remains the priority as Jaguar Land Rover invests in self-driving technology, becoming automotive leaders in autonomous, connected, electric and shared mobility. The trial is aligned with the brand’s long-term strategic goals: to make cars safer, free up people’s valuable time and improve mobility for everyone.
This commitment extends to Jaguar Land Rover’s current models with a suite of Advanced Driver Assistance Systems including Adaptive Cruise Control, Blind Spot Assist and Intelligent Speed Limiter available across its range of vehicles, including the Jaguar F-PACE and Range Rover Velar.
To access hi-res images, please click here
ENDS
About Jaguar Land Rover MENA:
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques. At Jaguar Land Rover we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018, Jaguar Land Rover sold 592,708 vehicles in 128 countries. We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing centre in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. Our innovation is continuous: we will spend in the region of £4 billion this year on new product creation and capital expenditure. From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and petrol engines. Based in Dubai, Jaguar Land Rover MENA is responsible for the provision of region-wide support to 20 markets and their respective retailers in the Middle East and North Africa region Engineering Vehicle Testing Centre operates in Dubai, with a dedicated Jaguar Land Rover Training Academy that is the first of its kind in the region A dedicated Jaguar Land Rover parts distribution centre is open in Jebel Ali Free Zone to service the entire region Currently employs circa 100 employees, supporting 39 dealerships across 20 markets Forecasted to grow to 58 dealerships across 20 markets by 20/21, with strategic actions planned to further strengthen the regional dealer networkFor more information please visit: jaguar-me.com / landrover-me.com or log onto media.jaguarlandrover.com
Contacts:
For more information please visit: jaguar-me.com / landrover-me.com or log onto media.jaguarlandrover.com
For media inquiries, please contact:
Salman Sultan | Jaguar Land Rover | Tel: +971 4 372 4923 | Email: ssultan1@jaguarlandrover.com
Carmen Rusinoiu | Ogilvy Public Relations | Tel: +971 5 445 45013 | Email: JLR.MENA@ogilvy.com
Get social with Jaguar and Land Rover MENA:
Jaguar MENA
Land Rover MENA
https://www.facebook.com/JaguarMENA
https://www.facebook.com/LandRoverMENA
https://twitter.com/JaguarMENA
https://twitter.com/LandRoverMENA
http://www.youtube.com/JaguarMENA
http://www.youtube.com/LandRoverMENA
http://instagram.com/JaguarMENA
http://instagram.com/LandRoverMENA
http://www.flickr.com/photos/JaguarCarsMENA/
http://www.flickr.com/photos/LandRoverMENA
http://www.jaguar-me.com/en/about-jaguar/jaguar-stories/index.html
http://live.landrover-me.com
Land Rover MYLAND campaign, myland.landrover-me.com
Hashtag: #JaguarMENA
Hashtag: #LandRoverMENA #MYLAND #ارضي
