Evian Hydrates Dubai Duty Free Tennis Championships, Promotes 'Live Young' Philosophy

Alanbatnews -

Dubai, United Arab Emirates - Evian, the natural mineral water brand, has returned for the second consecutive year as the official water sponsor of the Dubai Duty Free Tennis Championships, underscoring the importance of hydration in maintaining focus, strength, and overall well-being in a dynamic sporting environment.

The sponsorship aligns with Evian's 'Live Young' philosophy, which promotes vitality of both body and mind, encouraging refreshment, energy, and balance. This concept is brought to life at the tournament through an interactive booth featuring vibrant pink hues, oversized tennis balls, and a table tennis area that attracts visitors of all ages.

Antoine Mekarzel, Evian's Marketing Manager in the Middle East, emphasized that the 'Live Young' philosophy represents a mindset, positive energy, movement, and a love for life at every stage. He noted the tournament naturally reflects this philosophy through passion, focus, and sportsmanship.

Evian's long-standing connection with tennis is embodied by its global ambassador, Spanish tennis star Carlos Alcaraz, known for his energy, focus, and high performance. A limited-edition Evian bottle featuring Alcaraz's image and signature is available at the event.

Evian natural mineral water is known for its balanced mineral composition and commitment to providing daily hydration and well-being. Sourced from the French Alps, Evian water undergoes a natural filtration process of over 15 years, ensuring its purity.

At the Dubai Duty Free Tennis Championships, Evian ensures players remain hydrated by providing water coolers near the courts. Branded refrigerators are placed throughout the venue for public refreshment, and the brand maintains a presence in VIP areas and hospitality facilities.

Alongside promoting an active lifestyle, Evian emphasizes sustainability. In Dubai, the brand has placed pink recycling bins throughout the tournament site to encourage responsible disposal of plastic bottles, reflecting Evian's ongoing efforts to develop its packaging, support a circular economy, and promote reuse.

Evian's presence at the Dubai Duty Free Tennis Championships extends beyond traditional sports sponsorship, offering an experience that integrates well-being, high performance, and environmental responsibility. Evian aims to inspire a lifestyle filled with energy, celebrating youthfulness in every aspect.