World Media Summit a chance to forge stronger partnerships globally, says senior media official

URUMQI, - "Through platforms like the World Media Summit, we have the chance to forge stronger partnerships with global media organizations," Chairman of the Editorial Board of Independent Media Viasen Soobramoney said here on Monday.

"These partnerships are essential, not just for Africa but for the global media landscape," Soobramoney said in his speech at the opening ceremony of the 6th World Media Summit.

The summit, which brings together the brightest minds in global media, offers an opportunity to reimagine how media can drive forward Africa's growth and how strengthening exchanges between nations can open up new avenues of prosperity.

He further said that as media practitioners, "we have the power to connect people across borders, create platforms for dialogue, and share innovations that can drive development."

Soobramoney added that the media is not just a mirror reflecting our reality; it is a powerful tool for shaping perceptions, fostering dialogue, and driving change.

"This summit is not just about discussing the issues we face; it is about finding common ground and working together to address those issues in a way that benefits all," said Soobramoney. "Let us work together to create a global media landscape that is inclusive, representative, and focused on driving positive change."

Themed "Artificial Intelligence and Media Transformation," the summit, co-hosted by Xinhua News Agency and the government of Xinjiang Uygur Autonomous Region, gathered over 500 participants from 106 countries and regions, including representatives from 208 mainstream media outlets, government agencies, and international organizations