اقتصاد

"White Friday" demands that we stop the clutter of cuts and postpone their date

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Al-Anbat -
Alanbat-Zaina Al Barboor

Translated by: Deema Al Khateeb
 
The captain of the clothing and footwear traders, Sultan Allan, stressed the need to regulate the chaos in the markets with regard to the continuing price cuts, especially since the date of White Friday, which is this month, is approaching and will adversely affect the winter buying season.

In a special statement to Anbat, he stated that this timing is not suitable for Jordan because it marks the last Friday of December, the start of the winter season, and this will affect the sale process because a trader making discounts during this period is almost certainly at a loss for his season, and any commodity that reduces its price on this day will not be able to sell it at a higher price after White Friday.

Allan stated that "White Friday" is a promotional method whereby traders sell part of their goods at near-cost prices or with simple profit margins, noting that this idea is a global event and its origins return to the countries of America and Europe, which are timed in these countries on the last Friday of December.

Allan called for traders not to interfere in global events that are detrimental to local trade, suggesting that they should be postponed until January in order to make the campaign more likely to succeed. In addition, the merchant sold part of his goods at the beginning of the season for good profits and then has no problem selling the rest of the goods later at a lower price.

He added that White Friday is a good method, but when implemented in a timely manner, it carries several positive aspects, most notably the promotion of marketing for the trader and the collection of cash liquidity, as well as the collection of new customers by the trader.
It is worth mentioning that White Friday is called "Black Friday" in other countries and comes immediately after Thanksgiving in the United States to mark the 25th of this month, and this day is the beginning of the Christmas gift buying season with most stores offering offers and discounts. It is open early, up to 4 a.m., due to large discounts and huge numbers of consumers waiting for Friday dawn outside stores until it opens for a larger share of discounted goods.
 
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