Emirates invests more than $2 billion to upgrade customer experience

Al-Anbat - Sarah Al Armouti

Emirates has announced an investment of more than US $2 billion to enhance its customers' onboard experience.

According to a press release on Wednesday, the company's investments will include the implementation of a massive program from this August to upgrade interior designs of more than 120 aircraft, and the implementation of improvements to other services in all cabins.

Emirates President Tim Clark said Emirates was moving forward and investing to provide better experiences for its customers, noting that during the pandemic the company continued to launch new services and initiatives to ensure that its customers travel with confidence and ease, and digital initiatives to improve customer experiences on the ground.

The company is launching a series of intensive programs to take Emirates airline experiences to a higher level.

Initiatives include better meal options, a wholly new vegan menu, an aerial cinema experience, upgrading aircraft booths, sustainable options and a holistic approach to introducing small touches that make travel an unforgettable experience.